Pure white light, such as sunlight, is composed of the visible colors.
Sir Isaac Newton discovered this in 1666 by passing a beam of light through a prism.
Colors act upon the body as well as the mind. Color is light and light is energy. Scientists have found that actual physiological
changes take place in human beings when they are exposed to certain colors. Colors can stimulate, excite, depress, tranquilize, increase appetite and create a feeling of warmth or coolness.
Blue often ranks at the top of surveys exploring “favorite” colors. The color Blue has been shown to slow pulse rate and lower body temperature. The implications for product design: blue lends a quieting/relaxing appearance to spa type products.
Green, also one of the most popular colors, is more versatile. While it, too, has a soothing effect, it also represents renewal, youth, and vigor. Green portrays a calming effect and may imply "nature". Many natural and organic products use green in their branding.
Red is full of energy and excitement! It actually raises the blood pressure and makes the heart beat faster. Associated with desire and passion, it’s a perfect color for exotic, sensual, luxury products but not for children's products. Pink – a very light tint of red – is a very calming color, and is a fine choice for branding children's, tweens or teen's products.
Yellow, like sunshine, imparts happiness, hope, and optimism. Studies show that the brain actually releases more serotonin when the eye sees yellow – creating positive psychological vibes. Yellow can bolster creativity and is a great choice for products intended to put a pep in your step or boost self esteem.
Orange is another happy color. More attention-grabbing than yellow, orange has energy and warmth. Orange is not a calm color, so it’s best to bypass it when branding products intended for relaxation. Research indicates its lighter shades appeal to an upscale market.
Purple is an overwhelming favorite of tweens and teens and has been considered the color of royalty for centuries. It is associated with wealth, prosperity, rich sophistication. Branding with purple can lend an air of mystery, wisdom, and respect.
Black is a great accent color, imparting elegance, formality, and sophistication, but too much black can be depressing. Black is the color of authority and power, stability and strength. It is also the color associated with intelligence.
White, on the other hand, conveys peace, simplicity, and spaciousness. It can provide a sharp contrast to other colors. For most of the world this is the color associated with purity, cleanliness, and safety. It is also used to project the absence of color, or neutrality.
Not just for designers and artists,
the use of color theory can be crucial for businesses to determine their own branding as well as the message they aim to send through their online presence.
Allison B. Kontur
www.BathBodySupply.com