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Susan Kaymon, co-founder of OakMobi (a mobile marketing technology company), spoke at the HSMG Annual Conference about mobile marketing of the future.
Highlights of Susan's presentation follow:
- 80% of adults carry a mobile phone (You are mobile and so are YOUR customers)
- Mobile technology is effecting you if you have a website, sell online or sell at public events
- Web sites designed for computer monitors do not show well on mobile devices (Look at YOUR website on multiple mobile devices to see how it appears to your customers)
- Advertising via mobile marketing is easy with the prolific use of Facebook, Twitter, FourSquare, etc.
- Create instant coupons by using opt-in text messaging campaigns.
- Don't annoy people with text ads or it becomes spamming.
- Mobile marketing says to your customer instantly: "something is going on RIGHT NOW with something you like."
- Payment processing is one of the fastest changing mobile technologies.
- The US is far behind on the adaptation of mobile payment systems. Japan and China allow consumers to scan cell phones over sensors to pay for products.
- When it comes your web site - you MUST account for mobile users.
Allison B. Kontur
www.BathBodySupply.com
2 comments:
This is a super post and summary, Allison. Thanks for sharing. I especially like the flow chart on the bottom of page 15. Super info!
I also thought the spreadsheet was a a great example of how to successfully use text marketing...I do wish more discussion had been spent on the use of QR Codes.
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